Netflix is testing a new way to find shows and movies. The streaming giant has partnered with OpenAI to create a search feature that understands how viewers feel. Users can type requests like “something funny after a bad day” or “suspenseful shows with plot twists.” The AI then suggests content matching these moods and descriptions. Currently, only some iOS users in Australia and New Zealand can try this feature. Netflix plans to expand this technology to more subscribers soon.
Streaming giant Netflix is taking its search capabilities to the next level with a new AI-powered feature built on OpenAI technology. The innovative search function allows subscribers to find content based on their moods and preferences using natural language queries instead of traditional keyword searches.
Netflix’s AI revolution transforms search into conversation, turning abstract moods into perfect content matches.
The new feature enables users to type requests like “feel-good movies” or “dark and suspenseful shows,” creating a more personalized viewing experience. Unlike standard searches that rely on title, actor, or genre, this AI-powered tool can understand nuanced, conversational requests similar to human interactions.
Netflix’s collaboration with OpenAI marks its first major partnership with the AI company for search functionalities. The streaming service is leveraging OpenAI’s advanced natural language processing to interpret what users are really looking for when they search for content. This builds upon Netflix’s previous AI initiatives, which focused mainly on recommendations, trailer creation, and artwork generation. This approach is similar to how Google Bard AI utilizes natural language processing to understand user queries across various topics.
The mood-based content discovery system is designed to make finding shows and movies more intuitive. Users won’t need to adapt to rigid search methods – they can express themselves naturally and get relevant results. This approach helps bridge the gap between abstract preferences and exact content matches, potentially increasing user satisfaction. The company has emphasized that AI will not replace human creatives in the content creation process.
Currently, the feature is in beta testing with iOS users in Australia and New Zealand. The opt-in feature ensures that participation in testing is not mandatory for subscribers. Netflix describes this phase as their “learn and listen period,” gathering feedback to refine the technology before broader implementation.
The company plans to expand availability to U.S. subscribers within weeks to months, though no timeline has been announced for Android users or other regions.
