Party On Demand: Instacart’s Fizz App Turns Gen Z Gatherings Into Instant Celebrations

Instacart’s new Fizz app aims to transform Gen Z parties with on-demand drink and snack delivery. Launched in May 2025, it features a $5 flat delivery fee, group ordering, and automatic bill-splitting. The app partners with Partiful for event integration and offers “Snack Bucks” rewards for loyal customers. It’s designed for spontaneous gatherings with a curated selection of beverages and shareable snacks. The platform promises to turn last-minute hangouts into seamless social events.

Party planners rejoice! Instacart has launched Fizz, a new delivery app aimed at Gen Z consumers who want to throw parties without the hassle of shopping. The app, which debuted on May 6, 2025, focuses exclusively on delivering drinks and snacks for social gatherings.

Fizz is available on both Apple Store and Google Play Store but requires users to be 21 or older since it delivers alcoholic beverages. The app charges a flat $5 delivery fee, which is lower than Instacart’s standard $8 fee, making it more affordable for young adults.

What sets Fizz apart is its social features. The app allows for group ordering where multiple friends can add items to a single order. It also includes automatic bill-splitting, so hosts don’t get stuck with the entire tab. Guests can add and pay for their own contributions to the party supply list. New users are welcomed with $5 in Snack Bucks as an incentive to try the service.

Instacart has partnered with Partiful, an event planning platform, to create seamless integration. Hosts can toggle group orders directly from their event pages, and guests can join in through shared links. This makes last-minute party planning much easier.

The company has also introduced a loyalty program called “Snack Bucks” to reward repeat customers. Users earn points that can be redeemed for discounts on future purchases, encouraging continued use of the app.

Fizz leverages Instacart’s existing driver network but creates a separate brand identity from the main grocery service. The interface is designed specifically for quick orders rather than full grocery shopping, resembling a food delivery app more than a traditional grocery service.

This new venture represents Instacart’s strategy to connect with younger consumers and compete in the on-demand alcohol and snack delivery market. By focusing on social gatherings rather than routine shopping, Fizz carves out a niche in the competitive delivery arena while appealing to Gen Z’s preference for convenient, technology-driven solutions for their social lives. The app offers a curated selection of canned cocktails and seltzers that specifically cater to Gen Z’s beverage preferences. The development of Fizz aligns with broader market trends, as AI applications are increasingly being used by 56% of businesses to enhance customer service experiences.