AI Shopping Revolution: ChatGPT Now Sees, Compares, and Buys What You Want

AI shopping tools like ChatGPT are transforming how people shop online. The technology now sees products, compares options, and helps complete purchases. Nearly 40% of U.S. shoppers already use these AI tools, with 53% planning to try them next year. While desktop computers remain the preferred platform for AI shopping, adoption varies by generation, with Gen Z and Millennials showing the most enthusiasm. The evolution of this technology addresses key consumer pain points around checkout and product selection.

As online shoppers increasingly embrace new technology, artificial intelligence is quickly transforming how people buy products online. A recent study shows that 39% of U.S. shoppers have already used generative AI tools for shopping, and 53% plan to use AI in the next year. This growing trend reflects how AI is changing the retail landscape.

The AI-enabled eCommerce market has reached $8.65 billion in 2025. Experts predict this number will grow to $17.1 billion by 2030 and $22.60 billion by 2032. North America leads in AI adoption for shopping, partly due to high budget allocation in both public and private sectors.

Consumers expect AI to improve their shopping in several ways. Half of surveyed shoppers identified checkout and payment processes as top areas where AI could help. AI tools also assist with product discovery, comparison, and selection. They make the buying process faster and more efficient. Advancements in technology continue to focus on streamlined checkout processes using AI-driven solutions to reduce friction points for customers. Multimodal AI systems that integrate text and visuals are enhancing contextual understanding in shopping experiences.

AI transforms checkout experiences while helping shoppers discover, compare, and select products with unprecedented efficiency.

Desktop computers remain the preferred platform for AI shopping. Data shows 86% of AI-powered shopping traffic comes from desktops rather than mobile devices. This suggests shoppers prefer larger screens for complex, AI-assisted shopping tasks.

Different age groups show varying levels of interest in AI shopping. About 71% of Gen Z and 69% of Millennials are open to AI shopping advice. Gen X follows at 58%, while Baby Boomers show more caution but increasing adoption.

Despite its benefits, AI shopping faces challenges. Conversion rates for AI-driven shopping are 9% lower than traditional methods. However, this gap has narrowed considerably from 43% in July 2024. Some shoppers still have concerns about privacy and trust.

Nearly two-thirds of global consumers now say they’re open to buying products based on AI recommendations. According to Capgemini’s 2023 report, consumer confidence in AI shopping recommendations varies significantly by country and generation. As AI technology improves, more shoppers will likely rely on these tools to find the right products at the best prices.