While most kids inherit their dad’s golf clubs or maybe a family business, Donald Trump Jr. and Eric Trump are building something different—a Bitcoin empire worth hundreds of millions.
Eric Trump’s sitting on a potential $367 million stake in a Bitcoin mining venture. That’s real money. Bloomberg dug up the details through company filings, though Eric’s exact management role remains fuzzy. Market swings could make that number dance around, but right now, it’s a hefty pile of digital gold.
Eric Trump’s $367 million Bitcoin stake makes traditional inheritance look like pocket change.
His brother Don Jr. isn’t sitting idle either. He dropped $4 million into Thumzup Media Corp., a social media company that decided Bitcoin was more interesting than, well, social media. The company yanked its liquid reserves and dumped over $2 million into Bitcoin. They’re planning to grab six more cryptocurrencies because apparently one volatile digital asset isn’t enough excitement.
Here’s where it gets weird. Thumzup reported $151 in revenue last quarter. Not $151 million. Just $151. They lost $2.2 million in the same period. That’s some impressive math right there. But hey, they’ve got Bitcoin now, so everything’s fine, right?
The brothers serve as advisers to Dominari Securities, which just happens to have organized a $6 million funding round for Thumzup. Convenient. The company’s CEO talks big about diversified crypto approaches and AdTech innovation, whatever that means when you’re pulling in less revenue than a lemonade stand.
Trump Media jumped into the crypto pool too, committing $2.5 billion toward building a Bitcoin treasury. They showed up at the 2025 Bitcoin Conference, probably wearing MAGA hats and talking about prudent risk management. The company even filed for a Truth Social Bitcoin ETF with the SEC, because why not mix social media with cryptocurrency investing. The irony wasn’t lost on anyone.
The media’s eating this up. Celebrity-backed crypto treasuries are the new yacht clubs, apparently. Critics point to Thumzup’s financials and wonder how long this house of cards stands. Supporters see innovation and strategic positioning.
The Trump boys aren’t just riding daddy’s coattails anymore. They’re building their own thing, even if that thing involves companies bleeding money while hoarding Bitcoin. Don Jr. made his crypto commitment clear by showing up at the Bitcoin 2025 conference in Las Vegas, networking with fellow crypto enthusiasts. Welcome to 2025, where revenue is optional but cryptocurrency is essential.
References
- https://www.nasdaq.com/articles/donald-trump-jr-invests-4-million-bitcoin-treasury-company-thumzup-media
- https://bitcoinmagazine.com/news/donald-trump-jr-invests-4-million-in-bitcoin-treasury-company-thumzup-media
- https://www.bloomberg.com/news/articles/2025-07-09/trump-jr-invests-in-social-media-firm-building-crypto-hoard
- https://www.bloomberg.com/news/articles/2025-07-31/eric-trump-s-stake-in-bitcoin-miner-may-be-worth-367-million