Brussels Defends Digital Rules as Trump Accuses EU of Waging Tech War on America

Hundreds of millions of European internet users are now protected by new digital rules that have sparked tensions between Brussels and Silicon Valley. The Digital Services Act, which took full effect in February 2024, applies to all online platforms and intermediaries operating in the EU market, no matter where they’re based.

The new law brings major changes to how tech companies operate. Platforms must quickly remove illegal content and improve their moderation procedures. They can’t target ads to children or use sensitive data like religious beliefs or sexual orientation for profiling. The rules also ban deceptive “dark patterns” that trick users into unwanted actions.

Companies with over 45 million monthly EU users face even stricter requirements. These Very Large Online Platforms and Very Large Online Search Engines must conduct risk assessments for potential harms from disinformation and manipulation. They’re subject to mandatory audits and extra reporting obligations. Major US tech giants like Meta, Google, and Amazon fall into this category.

Users gain new rights under the DSA. They must consent to data processing, and companies must minimize data collection. Platforms have to explain how they use personal data in their recommendation systems and advertising. When content gets removed, users deserve clear explanations and can challenge these decisions. Companies navigating these complex requirements often seek expert consultants who understand both GDPR and emerging privacy frameworks across multiple jurisdictions.

The European Commission enforces these rules alongside national authorities. Each EU Member State has appointed a Digital Services Coordinator to handle enforcement for smaller platforms and coordinate with Brussels on cross-border issues. Non-compliance can result in hefty fines. Small and micro companies get some relief with fewer requirements and a 12-month exemption period if they grow beyond the threshold.

American officials, particularly during Trump’s presidency, have criticized these regulations as part of an EU “tech war” against US companies. They argue the rules disproportionately target American Big Tech firms. EU leaders reject these claims, saying the legislation protects consumers and guarantees fairness for all businesses.

The DSA works alongside the Digital Markets Act to prevent market dominance and foster competition. Together, they aim to create a balanced digital environment that supports innovation while protecting users.

EU officials maintain these rules harmonize standards across the single market and increase trust in digital services. The clash highlights ongoing tensions between regulatory approaches on opposite sides of the Atlantic.